About NEST Insight

As one of the world’s fastest-growing pension schemes, NEST is committed to sharing what it learns. The needs of our members and the wider ‘DC generation’ are at the heart of everything we do. There’s much to be learned from our rapidly growing data set. By harnessing behavioural insights we can help improve the retirement outcomes of millions of DC savers worldwide.

That’s why we’ve set up NEST Insight. Our mission is to understand and help solve the challenges facing members of NEST’s pension scheme. We’re building a rich store of data and insights on the needs and behaviours of a previously underresearched population. We work to make these findings available to the global academic and public policy communities.

NEST Insight is a stand-alone business unit within NEST Corporation. We maintain a small central team, augmented by researchers from partner organisations. Working this way, we can deliver a more ambitious and impactful research agenda than would otherwise be possible. We work with a diverse range of organisations that share our research interests and organisational outlooks. We value the way our partners bring their own fresh thinking and resources to our projects.

The NEST Insight team

Will Sandbrook –
Strategy and NEST Insight director
Will Sandbrook photo

Will has 13 years of experience working in strategy and public policy in areas relating to personal finance, including financial capability, savings incentives and the design and implementation of the Government’s Automatic Enrolment agenda. He is also a member of the Research Committee of the International Centre for Pensions Management at the Rotman Business School, part of the University of Toronto.

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Matthew Blakstad –
Head of NEST Insight unit
Matthew Blakstad photo

Prior to taking up the NEST Insight role, Matthew was responsible for NEST’s proposition for its members. He joined NEST from the Department for Work and Pensions, where he developed public information strategies for State and Workplace Pension Reform. Before this, he headed up research and communications teams at PwC, Buck Consultants and Talking People.
photo: Paul Treacy

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Michelle Cremin –
NEST Insight manager
Michelle Cremin photo

Michelle manages NEST Insight’s partnerships and external relations programme. Prior to joining NEST she worked at the Social Market Foundation, a UK public policy think tank. Before this, she was responsible for fundraising and partnership management for the London Jazz Festival.

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NEST Corporation

NEST Corporation is the Trustee that runs the NEST scheme. It took over from the Personal Accounts Delivery Authority (PADA), the agency set up by the government to deliver ‘personal accounts’ – a key element of the auto enrolment policy. ‘Personal accounts’ became NEST.

As a non-departmental public body NEST Corporation is accountable to Parliament through the Department for Work and Pensions but is generally independent of government in its day-to-day decisions.

More information about NEST